BBC2 - Flyzapper

Creative Director - Martin Lambie-Nairn.
Designer/Directors - Daniel Barber and Rob Kelly.
Post - Framestore
Comp - Tim Osbourne
Animator - Daffy London

In 1997 the ‘2’ appeared in the guise of a zapper, glowing eerily on a clean tiled wall as a fat bluebottle fly buzzed erratically around. Inevitably drawn towards the irresistible zapper, the fly ventured too close but survived the resulting explosion it caused on contact and managed to fly away unsteadily, leaving a looping trail of smoke in its wake. A channel ident with a touch of dark humour. No flies were harmed in the making of this channel ident! It was achieved with a model shoot, some visual effects and a computer animated fly composited with its smoke trail in post-production.

Daffy 'As an animator in my teens, this was the first job Framestore allowed me to ride solo. My dad was always professing within his lectures on business, to 'plus' things. My peers encouraging me to push things. I wasn't much keen on having a fly unceremoniously being killed every time a TV show came on, which was originally scripted. It's just not funny. So I showed Martin Lambie-Nairn the dying version. Which he was like "yeah, thats pretty much it, right?" and then I showed him my version as he was walking out the door. "oh by the way, I did this for my own amusement" type thing... A drunk, disoriented fly with smoke streaming out it's arse, that flys up off screen, and broke the bulb.
"THATS IT! ICONIC, IT'LL RUN FOR YEARS"... and it did!'

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